Who is Libby?
Chicago-based search and paid marketing specialist who likes to spend her free time exploring the city by foot, and discovering hidden gems.
I've always had a knack for noticing small details. Long before the advent of smartphone photography, I was passionate about documenting the world through the lens of a camera. No matter where I went, I couldn't help but see the potential for beautiful and dynamic images all around me. Whether this meant capturing a conventional subject from an unconventional angle or utilizing macro-photography techniques, without the appropriate lens, I was never afraid to lay on the ground and get a little dirty in order to show other people my perspective.
While my love for creative expression runs deep, I have never been able to definitively classify myself as primarily right or left brained. As an adult, I strive to use data to influence my creative ventures and vice versa. I have found that this duality allows me to gain a deeper understanding and appreciation for the projects that I work on, both in my professional and personal life.
I've worked as a Search Marketing Specialist where I developed unique online marketing campaigns, from the ground up, for private practice doctors in with a variety of specialities including Dentistry, Podiatry and Dermatology. In addition to campaign development, I try to stay up to date with developments in the field, so that I can modify my tactics to accommodate any to Google's algorithms, and get the best ideas for turning my AdWords campaigns, regardless of budget, into powerhouses that generate ROI and qualified leads.
My hope is to use my passion for creative marketing solutions and data analytics to help my clients reach, and even exceed their business goals, so that they can spend their time doing what inspires them: taking care of people.