Marketing Coordinator, January 2017 – Present
entara (formerly YJT Solutions), Chicago, IL
Search Marketing Specialist, February 2016 – January 2017
Internet Brands – Officite, Downers Grove, IL
Optimize and monitor 160+ SEO campaigns for clients across North America, using on-page optimization tactics, HTML and CSS to make adjustments.
Manage, create and develop PPC campaigns within Google AdWords for clients with monthly budgets ranging from $100-2500.
Monitor campaign metrics using Google Search Console (Webmasters) and other proprietary analysis tools to measure the success of keywords and identify crawl and HTML errors.
Evaluate paid and organic search efforts to ensure that client goals, including new patients and increased web traffic, are met.
Client Services Account Manager, January 2014 – January 2016
Internet Brands – Baystone Media, Downers Grove, IL
Collaborated with Client Services team to utilize effective web strategies for heath care professionals.
Conducted web presence analyses and assisted clients with web design and on-site Search Engine Optimization, in real time.
Engaged with clients to answer questions and resolve problems in regards to their website, email, or web presence in general, as well as sold ancillary products in appropriate situations.
Account Services Intern, May 2013 – August 2013
Remedy Brand Development, Chicago, IL
Collaborated with the Account Team to develop the brand strategies and tactics for health and wellness business clients, while sticking to project timelines and budgets.
Analyzed corporate blog patterns to develop a new online strategy, increase traffic and audience engagement on REMEDY’s blog.
Conducted primary and secondary research about audience insight for clients, and presented findings in weekly agency meetings to all departments and executives.
Team Manager / Campus Brand Representative / Blogger, July 2012 – December 2013
Rent The Runway – On Campus Runway Reps, Elon, NC
Oversaw team communication with corporate program contacts and coordinated weekly status meetings to share updates with all other campus brand representatives.
Facilitated dress rentals on Elon University’s campus by organizing and producing promotional events and marketing campaigns to introduce Rent the Runway to 3000+ college women.
Developed and wrote original bi-monthly posts for the Rent the Runway – On Campus blog on topics relevant to female-identifying college students, including finances, DIY projects and Greek life.
Professional Skills: Project Management, SEO Marketing, Paid Search Campaign Development, Research & Analysis, Google AdWords Certified - May 2016
Technical Skills: AdWords, Google Search Console, Google Analytics, HTML & CSS, Photoshop, InDesign, Adobe Illustrator, Instapage, Press Releases, Blogging, Salesforce, CRM Systems, Microsoft Office
Media Skills: Linkedin, Facebook, Twitter, Google+, Yelp, YouTube, Wordpress, Blogger, Tumblr
Download PDF Version: Libby Schell's Resume