Handprints in Rainbow Colors
Buddy Break Campaign - Be A Buddy: Lend A Helping Hand

Strategic Campaign

In partial fulfillment of the requirements for a senior level Strategic Campaigns course at Elon University, I served as Account Manager for a team that developed and produced a multi-dimensional marketing campaign for a local non-profit client.

Campaign PDF: Be A Buddy: Lend A Helping Hand

My client was a new chapter of Buddy Break in Burlington, North Carolina. Buddy Break is a national program created by the non-profit, Nathaniel's Hope, and is committed to providing support for special needs children and their families, by providing a safe place for parents to leave their children on one Saturday a month, so that they can take care of lingering household chores, run errands, or even take a few hours to just relax. 

As the account manager for this campaign, my responsibilities included:

  • Development: Campaign Theme, Lead Copywriter, Client Contact, Strategic Plan Creation
  • Research: Market Research & Survey Development, Data Analysis & Visualization
  • Design: Created Layout, Logo & Graphics, Photography